"Imagination is the only weapon against reality"

For Fertilab Barcelona, I worked on the graphic management of a sensitive healthcare brand, ensuring consistency across digital, printed and institutional touchpoints. My role involved translating the clinic’s human-centered approach into clear, elegant and trustworthy visual communication.

For Fertilab Barcelona Italia, I worked on the adaptation of Fertilab’s visual identity for the Italian-speaking audience, maintaining brand consistency while supporting a more localized, culturally sensitive communication strategy. Fertilab Barcelona Italia is part of Fertilab’s international communication ecosystem, created to connect with Italian-speaking patients interested in fertility treatments in Barcelona. Because fertility communication is deeply personal, the visua